A heatmap is the most intuitive way to visualise store traffic. It paints the floor plan from low to high according to the time shoppers spend in each area, so hot spots, cold areas and bottlenecks stand out immediately.
In Shoppermotion, every trip is a sequence of positions with a timestamp. The heatmap adds up the time all trips spent in each square of the floor plan. Unlike camera-based heatmaps, it covers the whole store, every hour, and it is built from anonymous trolley and basket positions rather than from images of people. Heatmaps can be filtered by day, hour, shopping tool, shopping mission and store. See the heatmaps article.
Retail heatmap: what it shows in a store
A retail heatmap shows where shoppers spend time on the store floor, coloured from cold to hot. In a supermarket it answers three practical questions. Which areas attract attention, such as the main aisle, end caps and promotional displays? Which areas do most shoppers never reach, such as blind spots behind dead-end aisles or at the back of the store? And where do queues and bottlenecks form, at checkouts, counters or narrow points between gondolas? On its own, a heatmap shows attention, not sales. A hot area that does not convert usually points to price, assortment or shelf layout, so the heatmap is most useful read next to sales and conversion per zone. Shoppermotion builds it from anonymous trolley and basket positions rather than camera images, so it covers the whole store at every hour. See it in in-store analytics for supermarkets.