ShopperTrak alternatives
ShopperTrak alternatives, compared side by side.
ShopperTrak is the traffic analytics brand of Sensormatic Solutions. It counts visitors with overhead devices at entrances and throughout the store and benchmarks traffic against the wider market. These are the options retailers usually compare it with.
In short
The main ShopperTrak alternatives are RetailNext (ceiling computer vision sensors), Xovis and V-Count (3D stereo vision sensors) and Shoppermotion (Bluetooth tags on trolleys and baskets matched with receipts). The right one depends on whether you need door counts and store conversion, or what happens between the entrance and the till.
Side by side
| Option | Sensing technology | What it measures | Link to sales | Best when |
|---|---|---|---|---|
| Shoppermotion | Bluetooth tags on trolleys and baskets, ceiling Angle of Arrival antennas; no cameras | Full path of every trolley and basket trip, from entrance to till | Each trip matched with its own receipt | Grocery stores and Retail Media Networks that need conversion per bay and in-store media metrics |
| RetailNextFull comparison → | Ceiling-mounted sensor with AI computer vision and stereo analytics | People counts, paths, dwell and engagement for shoppers seen by the sensor | Traffic combined with sales data for conversion | Chains that want counting, staffing and in-store analytics in one platform |
| XovisFull comparison → | 3D stereo vision sensors with on-device processing | People counts, people flow, zone dwell, occupancy and queues | Conversion from counts combined with sales data | Accurate counting at entrances and queues, often through partner platforms |
| V-CountFull comparison → | 3D active stereo vision sensors and the BoostBI platform | Entrance counts; zones, heatmaps, dwell and flow with Nano Prime | Store conversion from visits and transactions in BoostBI | Entrance counting and store-level conversion across many stores |
Based on publicly available information reviewed in October 2026. All trademarks belong to their respective owners. Check each vendor for current specifications.
How to choose
- If you need total footfall and store conversion, a people counter (ShopperTrak, Xovis, V-Count) answers it.
- If you need to know which aisles, bays and displays turn visits into sales, you need full paths matched with receipts.
- If you sell in-store media, check whether impressions and sales lift are verified per placement.
- Ask every vendor how pricing scales: per sensor, per store or per service level.
FAQ
Questions, answered.
What are the best ShopperTrak alternatives?
RetailNext, Xovis and V-Count for people counting and in-store traffic with sensors, and Shoppermotion when you need the full trolley and basket path matched with the receipt.
Is Sensormatic the same as ShopperTrak?
ShopperTrak is the traffic analytics brand of Sensormatic Solutions, so Sensormatic alternatives for traffic analytics are the same options listed here.
Which ShopperTrak alternative does not use cameras?
Shoppermotion locates Bluetooth tags on trolleys and baskets and does not use cameras or image sensors. Xovis and V-Count use stereo vision sensors that process images on the device.
Which alternative links traffic to individual receipts?
Shoppermotion matches each anonymous trolley or basket trip with its own receipt. Counter-based platforms combine total traffic with total sales to report conversion.
How much does a ShopperTrak alternative cost?
Pricing is rarely public. Shoppermotion quotes each project from store format, number of stores, trolleys and baskets, ticket matching and service level; see shoppermotion.com/pricing.
Next steps: How pricing works · Estimate your ROI
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