Blog
Research and practical guides on shopper behaviour, store performance and in-store retail media, from the team that measures millions of shopping trips.
Engagement
At its 2026 Upfront, Tesco Media cited research that half of brand discovery happens during the shop, on a network of more than 7,500 screens that can change creative by store, time and weather. The open question is what shoppers did after the screen lit up.
· 7 min read
Engagement
At Groceryshop 2026, physical stores still took about 5% of people’s media time and about 0.1% of ad spend. The next question for in-store retail media is whether a screen made anyone stop, notice and switch.
· 7 min read
Shopper Insights
Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. By dividing their audience into smaller segments based on various characteristics, retailers can create more targeted and effective campaigns that are more likely to resonate with their desired audience.
· 7 min read
Engagement
In today’s Retail Media Landscape, digital marketing might seem the way to go. However, offline campaigns are the most effective way to reach and engage with customers in the ready-to-buy mode. Whether it’s through methods like print advertising, digital signage in-store, or experiential marketing events, offline campaign analytics are crucial for better targeting and engagement
· 5 min read
Shopper Insights
Understanding changing consumer behavior is essential for retailers looking to stay competitive in today’s marketplace. By tracking and analyzing consumer behavior, retailers can make informed decisions about their products, services, and marketing strategies. In-store analytics is a powerful tool for gathering data on consumer behavior. It allows retailers to get a deeper understanding of
· 5 min read
Engagement
Touchpoints are the various ways in which a customer interacts with a brand, both online and offline. In the world of modern retail, these touchpoints play a crucial role in optimizing the in-store experience and shaping the customer’s journey and perception of a Retail Media Network. This article will explore the various types of touchpoints
· 5 min read
ROI and Ad Attribution
Coupons are a popular and effective way for retailers to attract and retain customers, however, the success of a coupon campaign depends on its redemption rate. In-store tracking technology can boost coupon redemption rates by providing retailers with data on customer behavior and preferences. This article will explore the various ways in which in-store tracking
· 6 min read
Engagement
The retail industry is constantly evolving, and with the rise of e-commerce, it’s more important than ever for brick-and-mortar stores to find ways to compete and remain relevant. One way for businesses to step ahead is by leveraging in-store analytics in Retail to gather insights about customer behavior and preferences. In-store analytics refers to the
· 7 min read
Shopper Insights
In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. However, traditional brick-and-mortar stores remain a very important part of the shopping experience for most consumers.
· 5 min read
Shopper Insights
Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. By collecting and analyzing data on customer behavior, retailers can gain valuable insights into what drives their
· 8 min read
Shopper Insights
In today’s highly competitive retail landscape, understanding and catering to the needs and preferences of shoppers has become essential for businesses to thrive. Maximizing the benefits of in-store shopper tracking is hence crucial to gain valuable insights into shopper behavior. By collecting data on how shoppers move through the store, what products they interact with,
· 6 min read
ROI and Ad Attribution
Personalization is a key trend in the retail industry, with consumers increasingly expecting a shopping experience that is tailored to their individual needs. The role of in-store analytics in the rise of personalized retail experiences is becoming relevant because retailers can create personalized shopping experiences by using in-store data on customer behavior and interactions within
· 5 min read
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