This is the basic element to understand the functioning of Shoppermotion.
A token is a small electronic device with low energy demand that is installed on shopping tools
Since it broadcasts its position in real-time, it allows us to identify how customers move around the store, hence letting us collect complete shopping journeys in a passive and anonymous way. Thanks to this, it does not require any customer interaction and it preserves their privacy at all times.
Among all of the solutions available to understand shopper behavior, this is probably the most cost-effective one as it does not require large amounts of money or other resources (mainly equipment). Besides, the deployment is very fast.
Information taken from our partner kontakt.io
Dimensions and weight
|27 mm (1.06 in)
|37 mm (1.46 in)
|52 mm (2.05 in)
|28 grams (0.99 oz)
|PC + ABS
|Safe – V0 flammability class
|-20°C / + 60°C (-4°F / +140°F)
|from 0% to 95%