Thanks to this metric we can measure traffic evolution in our store. If we want to analyze the traffic in a grocery store, for example, we will be able to differentiate the journeys depending on the shopping tools used, so we will have different graphs for shopping carts and baskets.
In other cases where there are no shopping tools, we will only be able to measure the traffic by taking into account the number of people who visit the store. With this information, store managers are able to identify which is the perfect day to launch promotions and campaigns.
