Retailers invest a considerable amount of money (and time) designing layouts and in-store strategies. The whole strategy of a store usually revolves around the main aisle since it distributes traffic throughout the different categories.
Therefore, evaluating how customers move around this essential area will help retailers understand the performance of different products and in-store activations. In this regard, analyzing the dwell time or the predominant flow direction will give store managers a hint about customer flows and possible improvements.
