Case Study for Carrefour
The main aisle of the supermarket: the great mystery for the retailers
The number of people that visit a store and the preferred destination aisles reveal critical information to measure store performance. One of the most intuitive and helpful ways to visualize store traffic is by means of heat maps.
Shoppermotion offers to retailers and manufacturers the possibility to generate this kind of maps automatically with an accuracy never seen before. This study covers the most interesting highlights of this metric.