Case study · Smart heatmaps
Case study for Carrefour
How many people visit a store, and which aisles they choose, reveals critical information about store performance.
The number of people that visit a store and their preferred destination aisles reveal critical information to measure store performance. One of the most intuitive and helpful ways to visualise store traffic is with heatmaps.
Shoppermotion gives retailers and manufacturers the possibility to generate these maps automatically, with unprecedented accuracy. This study covers the most interesting highlights of this metric.
What the study covers
- How store heatmaps are built from anonymous trips
- Preferred destination aisles and how they change by hour
- Reading hot and cold areas against sales
- Using heatmaps to evaluate layout changes
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Metrics used in this study
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