RetailNext alternative

Shoppermotion vs RetailNext: two ways to measure the shopper journey.

RetailNext measures traffic and behaviour with a ceiling-mounted computer vision sensor. Shoppermotion follows every tagged trolley and basket from the entrance to the till and matches the trip with its receipt.

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RetailNext is a well-established in-store analytics platform. Its Aurora sensor, designed and manufactured by RetailNext, uses AI-powered computer vision and stereo analytics to count people with a stated 95 to 99% accuracy and to measure paths, dwell and engagement. The platform combines Traffic Analytics, Insights and Asset Protection, and RetailNext says it is trusted by more than 600 retailers in over 100 countries.

Shoppermotion takes a different route. Small Bluetooth tags on trolleys and baskets are located by Angle of Arrival antennas on the ceiling with sub-metre precision, with no cameras and no personal data. At the checkout, each anonymous trip is paired with its own receipt through ticket matching, so every stop in the path has an outcome.

Both approaches have their place. If you need entrance counts, staffing forecasts and loss prevention in one platform, RetailNext covers that ground. If you run grocery stores or an in-store Retail Media Network and need path-to-purchase data per trip, offline attribution is where Shoppermotion is built to help.

Side by side

Criterion	Shoppermotion	RetailNext
Sensing technology	Bluetooth tags on trolleys and baskets, located by ceiling Angle of Arrival antennas	Aurora ceiling-mounted sensor with AI computer vision and stereo analytics
Cameras and video	No cameras	Sensor captures high-resolution video; analysis runs on the sensor
What is measured	Full path of every trip with a tagged trolley or basket, from entrance to till	People counts, paths, dwell and engagement for shoppers seen by the sensor
Link to sales	Each trip matched with its own receipt at the till	Traffic connected to POS data for conversion; behaviour correlated with sales at zone level
Retail media measurement	Verified impressions, views, visits and sales lift per in-store placement	Campaign-attributed foot traffic across locations
Plain-language AI assistant	Shoppermotion AI	Pulse AI
Other modules	RTLS for assets and wearables outside retail	Asset Protection (loss prevention), staffing forecasts, benchmarks
Deployment	A store is usually live within hours, with minor works	Ceiling sensor with simple network setup; every installation manually audited

Last reviewed: 2026-09. Based on publicly available information reviewed in September 2026. RetailNext is a trademark of its respective owner. Check each vendor for current specifications.

Sources: RetailNext: platform overview · RetailNext: Aurora sensor · RetailNext: Traffic Analytics · RetailNext: Insights

Choose Shoppermotion if

You need conversion at bay and SKU level, backed by the receipt of each trip rather than aggregated POS totals.
You sell in-store media to brands and need impressions, views and sales lift per placement.
You prefer a measurement method with no cameras in the store and no personal data collected.
You run supermarkets or hypermarkets where most trips are made with a trolley or basket.

Consider the alternative if

You mainly need accurate entrance counts, conversion rates and staffing forecasts across a large specialty or apparel store network.
You want traffic analytics, video and loss prevention tools from a single sensor and platform.
Many of your shoppers do not use a trolley or basket, so you need to measure people rather than shopping tools.

FAQ

Questions, answered.

What is the main technical difference between Shoppermotion and RetailNext?

RetailNext uses a ceiling-mounted computer vision sensor (Aurora) to detect and count people. Shoppermotion locates Bluetooth tags fitted to trolleys and baskets with Angle of Arrival antennas, so it measures shopping tools rather than people and uses no cameras.

Does Shoppermotion count every person who enters the store?

Shoppermotion measures every trip made with a tagged trolley or basket, from the moment it leaves the collection area to the checkout. It is designed for path-to-purchase analysis and ticket matching rather than door counting.

Can I compare these specifications myself?

Yes. Every claim about RetailNext on this page links to its public website in the sources below. Specifications change, so check with each vendor before deciding.

Other comparisons

Shoppermotion vs cameras→Cameras analyse images of people in their field of view. Shoppermotion locates tagged trolleys and baskets and matches each anonymous trip with its receipt.Shoppermotion vs people counters→People counters measure entries and exits at the door. Shoppermotion records what happens between the entrance and the till, and links it to the receipt.Shoppermotion vs Wi-Fi and Bluetooth tracking→Phone tracking locates shoppers' own devices when their Wi-Fi or Bluetooth is on. Shoppermotion locates tags on trolleys and baskets, with no personal devices involved.

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