V-Count alternative

Shoppermotion vs V-Count: entrance counting or the full trip.

V-Count counts visitors with 3D sensors. Shoppermotion follows every trolley and basket trip inside the store and links it to the receipt.

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In short

V-Count makes 3D active stereo vision sensors that count visitors at entrances and measure zones and heatmaps, with its BoostBI analytics platform. Shoppermotion follows each tagged trolley and basket from the entrance to the till with Bluetooth Angle of Arrival and matches the trip with its receipt.

V-Count, founded in 2007, designs people counting sensors and the BoostBI software in-house. Its Nano AI sensor uses 3D active stereo vision to count entries and exits, with options such as staff exclusion and demographics; Nano Prime covers in-store zones, heatmaps, dwell and flow. BoostBI connects visitor counts with sales data to report store conversion. It serves stores, malls, airports and museums.

Shoppermotion measures inside the store with a different method. Bluetooth tags on trolleys and baskets are located by ceiling Angle of Arrival antennas, with sub-metre precision, no cameras and no personal data. Each trip is matched with its own receipt, so conversion can be measured per category and bay, not only per store. See Perfect Store.

Side by side

Criterion	Shoppermotion	V-Count
Sensing technology	Bluetooth tags on trolleys and baskets, located by ceiling Angle of Arrival antennas	3D active stereo vision sensors with on-device processing
What is measured	Full path of every trip with a tagged trolley or basket, from entrance to till	Entrance counts; zones, heatmaps, dwell and flow with Nano Prime
Link to sales	Each trip matched with its own receipt at the till	Store conversion from visits and sales transactions in BoostBI
Shelf-level metrics	Visual contact, engagement and conversion per bay	Not publicly specified
Retail media measurement	Verified impressions, views, visits and sales lift per in-store placement	Not publicly specified
Typical settings	Supermarkets and hypermarkets, brands and Retail Media Networks	Retail stores, malls, airports, museums and other venues

Last reviewed: 2026-10. Based on publicly available information reviewed in October 2026. V-Count and BoostBI are trademarks of their respective owner. Check each vendor for current specifications.

Sources: V-Count: products · V-Count: about

Choose Shoppermotion if

You need conversion per category and bay, backed by each trip's receipt.
You want to measure in-store media and displays.
You prefer no cameras or image sensors in the store.

Consider the alternative if

Your main need is entrance counting and store-level conversion across many stores.
You need demographics or staff exclusion at the door.
Your visitors don't use trolleys or baskets.

FAQ

Questions, answered.

What technology does V-Count use?

V-Count's Nano sensors use 3D active stereo vision with on-device processing, and its BoostBI platform turns the counts into reports and connects them with sales data.

What is a V-Count alternative for in-store analytics?

Shoppermotion, when you need the path inside the store rather than entrance counts. It follows each tagged trolley and basket and matches the trip with its receipt.

Does Shoppermotion count people at the door?

No. Shoppermotion measures trips made with tagged trolleys and baskets, through the store and to the checkout. It is built for in-store behaviour and attribution.

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Other comparisons

Shoppermotion vs cameras→Cameras analyse images of people in their field of view. Shoppermotion locates tagged trolleys and baskets and matches each anonymous trip with its receipt.Shoppermotion vs people counters→People counters measure entries and exits at the door. Shoppermotion records what happens between the entrance and the till, and links it to the receipt.Shoppermotion vs Wi-Fi and Bluetooth tracking→Phone tracking locates shoppers' own devices when their Wi-Fi or Bluetooth is on. Shoppermotion locates tags on trolleys and baskets, with no personal devices involved.

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