Case Study for a Grocery store
Maximising the cross-selling with the correlation matrix
At the precise moment our clients cross the entrance of the store, it's nearly impossible to predict which will be their next move. For such a reason, it becomes essential to take a moment and examine the traffic flow. With this information in your hands, you should be able to locate dead spots or impassable corners usually represented with dark areas.
Since rolling products is the name of the game, the store layout should facilitate that purpose by leading customers through the venue, exposing them to the products, all while carrying important stimuli that encourages purchasing behaviours. How shoppers experience your store is a huge part of your brand that needs to be as meticulously crafted as any other aspects of your company.