Case study · Advanced statistics
Case study for a grocery chain
When shoppers walk in, their next move is nearly impossible to predict. Examining traffic flow reveals dead spots and the categories that sell together.
At the moment customers cross the entrance, it's nearly impossible to predict their next move. That's why it's essential to examine traffic flow first. With that information, you can locate dead spots and hard-to-reach corners, usually shown as dark areas.
Since moving products is the name of the game, the layout should lead customers through the store, exposing them to products while carrying the stimuli that encourage purchase. How shoppers experience your store is part of your brand, and it deserves the same care as any other part of the business.
What the study covers
- Traffic flow and dead spots
- The correlation matrix: categories visited in the same trip
- Turning correlations into cross-selling placements
- Measuring the lift of secondary displays
Need more?
Download the complete whitepaper
Help Center
Metrics used in this study
See your store the way your shoppers do.
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.