Density alternative

Shoppermotion vs Density: workplace occupancy or retail shopper paths.

Density measures how spaces are occupied, mainly in offices. Shoppermotion measures how shoppers move and buy in stores.

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In short

Density makes radar-based sensors that measure occupancy anonymously, focused on workplace analytics such as desk and meeting room use. Shoppermotion is built for physical retail: it follows tagged trolleys and baskets with Bluetooth Angle of Arrival and matches every trip with its receipt.

Density is a workplace analytics company. Its Open Area sensor uses radar of its own design to count people and observe movement anonymously, without cameras, and supports applications such as time occupied, desk and room availability and heatmaps of space usage.

Shoppermotion focuses on physical retail. Bluetooth tags on trolleys and baskets are located by ceiling Angle of Arrival antennas with sub-metre precision, and each trip is matched with its receipt. That makes it possible to measure conversion per category and bay and verify in-store media exposure. For tracking assets or staff outside retail, see our RTLS.

Side by side

Criterion	Shoppermotion	Density
Main focus	Physical retail: grocery, brands and Retail Media Networks	Workplace and space utilisation
Sensing technology	Bluetooth tags on trolleys and baskets, located by ceiling Angle of Arrival antennas	Radar sensors that count people anonymously
What is measured	Full path of every shopping trip, from entrance to till	Occupancy, time occupied, desk and room availability, heatmaps
Link to sales	Each trip matched with its own receipt at the till	Not applicable to its workplace focus
Privacy approach	Tracks shopping tools, not people; no cameras	Anonymous at source; no cameras

Last reviewed: 2026-10. Based on publicly available information reviewed in October 2026. Density and Open Area are trademarks of their respective owner. Check each vendor for current specifications.

Sources: Density: Open Area · Density: introducing Open Area

Choose Shoppermotion if

You run stores and need conversion, shelf and media metrics backed by receipts.
You want to test layouts and measure promotions in store.
You need sub-metre positioning of tagged assets with a REST API or MQTT.

Consider the alternative if

You manage offices and need desk, room and floor occupancy.
You want to right-size real estate based on space utilisation.

FAQ

Questions, answered.

What does Density measure?

Density measures how spaces are used, mainly in workplaces: occupancy, time occupied, desk and room availability, with radar sensors that are anonymous and do not use cameras.

Is there a Density alternative for retail stores?

Shoppermotion is built for physical retail. It follows tagged trolleys and baskets through the store and matches each trip with its receipt, so conversion and media exposure can be measured.

Do both approaches avoid cameras?

Yes. Density uses radar and Shoppermotion uses Bluetooth tags on shopping tools; neither relies on cameras.

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Other comparisons

Shoppermotion vs cameras→Cameras analyse images of people in their field of view. Shoppermotion locates tagged trolleys and baskets and matches each anonymous trip with its receipt.Shoppermotion vs people counters→People counters measure entries and exits at the door. Shoppermotion records what happens between the entrance and the till, and links it to the receipt.Shoppermotion vs Wi-Fi and Bluetooth tracking→Phone tracking locates shoppers' own devices when their Wi-Fi or Bluetooth is on. Shoppermotion locates tags on trolleys and baskets, with no personal devices involved.

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