Métricas
Flujo de clientes
Las rutas que siguen los compradores por la tienda y en qué dirección recorren cada pasillo.
El cuerpo de este artículo está todavía en inglés. El título y la definición están en español.
What it shows
Flow maps draw the aggregated movement between zones as arrows whose width is proportional to the number of trips. They answer questions that a heatmap cannot: in which order are categories visited, and which paths do shoppers avoid?
Typical findings
- Counter-flow: shoppers walking an aisle against the intended direction, which reduces exposure to the first bays.
- Shortcuts: gaps between gondolas that let shoppers skip entire categories.
- Dominant loops: the racetrack most trips follow, and where secondary displays get the most exposure.
Related views
Aisles direction breaks flow down aisle by aisle. Store Flow in Shoppermotion AI replays real trips on top of the aggregated flows.