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Head of Marketing
At Shoppermotion, we're committed to cultivating a diverse and inclusive workplace. We welcome people of all backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant, supportive place to work.
Shoppermotion is transforming physical retail with proprietary positioning technology that helps brands and retailers understand in-store shopper behaviour in real time. Insights are extracted without any shopper interaction, anonymously and passively. We already deliver analytics to some of the largest FMCG and retail companies in the world, and we aim to become the leading analytics platform for physical retail.
We are looking for an experienced Head of Marketing to lead our growth and work hand in hand with the CEO. Experience in the retail industry, SaaS startups or FMCG is recommended, but not mandatory. You will develop new acquisition strategies, use our brand to build a unique story and experience for customers, and deliver qualified leads to the sales team.
What you'll do
- Build a clear understanding of our target audience, segmentation, personas and go-to-market strategy for each segment.
- Execute a marketing roadmap with realistic milestones, budget proposals, messaging strategies and a few moonshot ideas.
- Set clear KPIs to track the effect of marketing, measure the ROI of each investment and guide future strategy.
- Deliver at least 10% month-on-month growth in sales qualified leads (SQLs) at the target LTV/CAC ratio.
- Lead a team of designers, copywriters and other marketing professionals to make every campaign succeed.
You'd be a good fit if
- You are a strategist. You have sales accomplishments with grocery retailers and manufacturers, understand the transformation of retail, and enjoy setting and tracking metrics.
- You are an evangelist. A storyteller with excellent presentation and relationship skills in fluent English, ready to recruit and onboard a high-performing team.
- You are a doer. You have 2 to 5 years of experience in marketing, growth or acquisition, building internal processes with proven results.
- You love physical retail. You have a track record working with products or services for global retailers and leading FMCG brands.
Beneficios y compensación
- Competitive salary
- Access to our Employee Stock Options Plan
- Fully remote
- Flexible working hours
- Several off-site activities every year
Aplicar
¿Necesitas compartir más? Escribe a hello@shoppermotion.com