Perfect Store
Examine changes in foot traffic, flow patterns, main directions and dwell time over time, both at store and at category level. Every relayout becomes an experiment with a measurable result.
What you can do
Is the layout working? Which shelves earn their space? Why do people come in? Did that new display pay off?
Layout and planogram testing
Even though most store layouts are designed to stimulate shopping, few are tested against a clear plan. Taking into account the variation in traffic patterns and the natural hot spots shoppers create, retailers can adjust layouts and reach their goals with evidence, not intuition.
Shelf evaluation
Customer satisfaction directly affects business performance. Category managers improve the experience by allocating products effectively across sections, and every action taken within a category shows up in its traffic, engagement and conversion.
Shopping missions
The reason customers visit tells you a lot about who they are and how they behave. Identifying the prevailing mission in each store and daypart lets you adapt your strategy to their needs and anticipate future demand.
Impact of displays
Launching a promotion always entails a risk, so the decision should rest on solid criteria. By measuring ROI, category performance and inbound and outbound traffic, store managers find the perfect spot for new displays and see their impact within days.
Related metrics
FAQ
No. Shoppermotion measures your current layout from day one. That baseline is what makes every later change measurable.
Usually three to six weeks, enough to cover normal weekly variation. The report shows when the difference between test and control becomes statistically meaningful.
Yes. Metrics are normalised by zone and category, so stores of different sizes and formats can be benchmarked against each other.
Book a meeting with our retail analysts and see real trips, real tickets and real conversion.
