Product Analytics
Track every product in-store
Keep control on every change of behavior that happens in the stores at shelf level. Pick up any planogram and track the traffic, dwell time or engagement received at any time. Compare results across different channels and benchmark your shopper behavior against competitors
Find out where are you losing shoppers
Analyse the funnel of traffic, passers-by, engagement rate, dwell time and conversion on each planogram. Make sure that every change of behavior is registered for future A/B tests and store updates
Spot where your product really converts
Determine the right place where the conversion happens based on the shopper behavior and measure the return on investment for each secondary display, temporary display and end cap.
Understand the context of each visit
Find out the reason why shoppers visited your products. Taking into account more than 50 variables of each journey, Shoppermotion determines the type and purpose of each visitor
Compare yourself with other players
Check out how is your products performance compared with your competitors and spot notable changes in their results compared to yours
Each channel behaves differently
Split the product analysis per channel and see if there are significant differences between convenience stores, city format, discounters, supermarkets or hypermarkets at a glance
