audience segmentation Retail Media
Shopper Insights

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. By dividing their audience into smaller segments based on various characteristics, retailers can create more targeted and effective campaigns that are more likely to

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Time in a Correlation Matrix: Utility to Maximize Cross-Selling Practices

A correlation matrix is a powerful tool for understanding relationships between the categories visited in our stores. In brick-and-mortars, it can be used to identify opportunities for cross-selling products and optimize the location of our secondary touchpoints. The time variable is an important part of the correlation matrix. It can help you to understand how different stops interact over time and to identify trends that may be useful for your store.

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