Picking the right store layout based on customer behavior
In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect ...
Tag: analytics
Business Intelligence meets Category Management
It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many ...
Retail intelligence: the evolution of store people counters
Fifteen years ago, the only way to measure the relevance of an online business was through small visitor counters displayed ...
Improving in-store marketing with customer flow
The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing ...
Cross-selling analytics: discovering the Correlation Matrix
At the precise moment our customers cross the entrance of the store, it's nearly impossible to predict what will be ...