Shopper Insights
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Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. By dividing their audience into smaller segments based on various characteristics, retailers can create more targeted and effective campaigns that are more likely to
In today’s Retail Media Landscape, digital marketing might seem the way to go. However, offline campaigns are the most effective way to reach and engage
Understanding changing consumer behavior is essential for retailers looking to stay competitive in today’s marketplace. By tracking and analyzing consumer behavior, retailers can make informed
Touchpoints are the various ways in which a customer interacts with a brand, both online and offline. In the world of modern retail, these touchpoints
Coupons are a popular and effective way for retailers to attract and retain customers, however, the success of a coupon campaign depends on its redemption
The retail industry is constantly evolving, and with the rise of e-commerce, it’s more important than ever for brick-and-mortar stores to find ways to compete
In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of
Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing
In today’s highly competitive retail landscape, understanding and catering to the needs and preferences of shoppers has become essential for businesses to thrive. Maximizing the
Personalization is a key trend in the retail industry, with consumers increasingly expecting a shopping experience that is tailored to their individual needs. The role
Touchpoints are the various points of interaction that a customer has with a brand or company during their journey from awareness to purchase. These interactions
In-store analytics is the process of collecting, analyzing, and using data about customer behavior and interactions in physical retail spaces in order to improve business
Audience segmentation is the process of dividing a large group of potential customers into smaller, more targeted groups based on shared characteristics or behaviors. In
In the world of Retail Media and Digital Marketing, it’s easy to get caught up in the hype of online advertising and the endless stream
During the last few years and together with the rise of Retail Media, Digital Signage has gained popularity among Offline Marketing strategies inside the store.
Retail Media has become essential in the current advertising environment. Retail Media Networks allow brands and retailers to connect with their customers through the power
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier
A correlation matrix is a powerful tool for understanding relationships between the categories visited in our stores. In brick-and-mortars, it can be used to identify opportunities for cross-selling products and optimize the location of our secondary touchpoints. The time variable is an important part of the correlation matrix. It can help you to understand how different stops interact over time and to identify trends that may be useful for your store.
One of our tools became pretty popular during this calendar year. Almost 70 Clients have already installed Digital Flow. This is our latest tool which
성공적인 프로모션 캠페인을 진행하기 위해서는 올바른 정보를 아는 것보다 더 중요한 것은 없습니다. 이는 우리가 왜 매장 내 분석을 해야 하는지를 보여줍니다. 이제 우리는 한 단계
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point
As we described in our previous post, in-store analytics can be applied in a wide variety of businesses, including shopping malls. It allows us to
We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From how it can boost sales
Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started
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