Retail Media has become essential in the current advertising environment. Retail Media Networks allow brands and retailers to connect with their customers through the power of data and personalization, customizing their message and impacting customers when they are in the mindset of shopping. There isn’t a better time to promote
In 2020, Google announced the end of third-party cookies over the course of two years. The same year, Apple declared limiting the use of IDFA (Identifier
A correlation matrix is a powerful tool for understanding relationships between the categories visited in our stores. In brick-and-mortars, it can be used to identify opportunities for cross-selling products and optimize the location of our secondary touchpoints. The time variable is an important part of the correlation matrix. It can help you to understand how different stops interact over time and to identify trends that may be useful for your store.
One of our tools became pretty popular during this calendar year. Almost 70 Clients have already installed Digital Flow. This is our latest tool which
Items within a store do not exist within a vacuum. There are correlations both subtle and overt between various products within a section but also
It is undeniable that the job of a Category Manager is essential for the correct functioning of a grocery store. Our goal in this post
Having the right information is essential when it comes to planning and decision-making in our stores. Relying on sales figures can be a starting point
When it comes to getting a promotional campaign right, nothing is more important than having the right information. This is where in-store analytics come into
Having access to an analytic tool and making full use of it can sometimes be two very different things. In our previous post, we talked about
Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.
The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal so as not to miss
Running a retail store usually has a lot of refinements that need to be addressed to get the best possible outcomes (revenue and customer loyalty
In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect of the generation of revenue
In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of its characteristics. One of the
Shoppers visit stores to satisfy multiple needs states, such as getting a bottle of milk and a box of cereals for their daily breakfast or
Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at the headers of web pages.
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