Casos de Uso - Retail Intelligence

Optimización del diseño de la tienda

Visualiza instantáneamente en qué dirección van tus clientes después de pasar por el pasillo principal. Entiende cómo guiar a tus Shoppers mediante promociones y campañas de marketing.

Mapas DE CALOR inteligentes

Analiza los tiempos de estancia, la exposición y las tasas de interés de tus Shoppers en áreas específicas de tu tienda. Identifica tus mejores estrategias de venta probando diferentes tipos de categorías y estanterias.

Estadísticas avanzadas PARA Tu tienda

Haz A/B test para probar nuevas ideas, como la colocación de productos secundarios, nuevo merchandise o diseños de tienda diferentes, antes de hacer despliegues al resto de tiendas.

PIDE Tu demo personalizada

Consiento recibir comunicaciones desde Shoppermotion y acepto las condiciones de privacidad.

Deep dive into Shopping Mall Analytics I

We have spoken at length in previous articles about the importance of analytical data to decision making for retailers. From…

Asegurando la distancia social en las tiendas en tiempos de COVID-19

Ensuring in-store social distance in times of COVID-19

Marketing campaigns: helping grocery retailers to identify their conversion funnel

Marketing campaigns: how to measure the effectiveness of in-store promotions

Top technologies for in-store analytics

Understanding that there is a need for in-store analysis of a shoppers’ behavior is the first step in getting this critical information but next comes the actual acquisition of the needed data. Here there are a few methods to employ, starting low tech-based solution to more sophisticated options.

Retail end caps intelligence (II)

In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of…

Cover of an adjustable EndCap from safestrap

Retail end caps intelligence (I)

Your store is a dynamic ecosystem that works together to produce a profit. For this to happen, there are key…

Cans on a shelf sorted by category managers

Category Managers and the future of in-store analytics

The average shopper walks into a retail store with a general idea in mind. They are more attentive than normal…

Cover of Shopping missions with a woman puchasing some food

Shopping missions: revealing the best spots for in-store activations

Running a retail store usually has a lot of refinements that need to be addressed to get the best possible…

Picking the right store layout based on customer behavior

In a merchandise store, the speed and efficiency by which customers can access and move around is a critical aspect…

10 tips to increase your store sales

The goal for any retailer is to get as many sales as possible and increase the number of customers making…

Cover of a supermarket refrigerated food area

5 Practical steps to boost your cross-selling strategy

In our previous post Cross-selling Analytics: Discovering the Correlation Matrix we introduced the Correlation Matrix, exploring its performance and some of…

Shopping tools: the hidden insights

One of the very first things a shopper does when entering a store is to pick up a trolley, also…

Why should you analyze your in-store shopping missions

Shoppers visit stores to satisfy multiple need states, such as getting a bottle of milk and a box of cereals…

Business Intelligence meets Category Management

It is every retailer’s purpose to maximize sales per square meter. Retail analytics focuses on delivering insights related to many…

Retail intelligence: the evolution of store people counters

Fifteen years ago, the only way to measure the relevance of online business was through small visitor counters displayed at…

Improving in-store marketing with customer flow

The traditional purpose of in-store marketing is evolving with the constant digitalization of the point of sale. Typically in-store marketing…

The importance of the Main Aisle to understand the customer behavior

In every store, regardless of its layout, you will most probably cross the traditional main aisle. It is usually located in a way that provides a panoramic sight of the key categories and located in the central area of the store. The main aisle, wide and spacious, improves the overall experience of the shoppers journey, ensuring the search for their favorite products is not only easier but it also allows their shopping cart to maneuver freely throughout the aisle.

Cross-selling analytics: discovering the Correlation Matrix

At the precise moment our customers cross the entrance of the store, it’s nearly impossible to predict what will be…

Optimizando el customer flow del pasillo central

En cualquier cadena de distribución, sin importar el formato, acabarás recorriendo el famoso pasillo central. Por regla general, se posiciona como…